THE LOYALTY RENAISSANCE IS UNDERWAY. CAN YOU AFFORD TO MISS IT?
Welcome to the Loyalty Renaissance, in which we embark on a remarkable journey through the coming revival of customer loyalty. Retail brands are reconnecting with their customers and fostering lasting relationships through innovative strategies and practical applications of technology. At Loyalty Summit CXM Los Angeles, you’ll become an integral part of that revival.
Join us in Los Angeles for two days of thought-provoking keynote sessions, immersive workshops, and dynamic panel discussions in which our roster of visionary marketers, industry leaders, and customer experience experts explore the rebirth of loyalty marketing. Prepare to be inspired, challenged, and equipped with innovative ideas that will empower your brand to rise above the competition and thrive in this new era of customer devotion.
This year’s Summit theme of the Loyalty Renaissance is expressed in our five conference tracks:
Wednesday, November 15
Track 1: The Business of Loyalty
Moving Loyalty into the C-Suite In this track, we’ll explore how loyalty programs are evolving beyond marketing tools to become integral components of your overall business strategy. Learn from industry leaders about aligning loyalty initiatives with corporate goals, securing executive buy-in, and measuring the bottom-line impact of loyalty programs on revenue, customer retention, and brand equity.
Loyalty Program Liability: An Investment Not A CostFIRESIDE CHAT
Building Loyalty EcosystemsKEYNOTE
Fireside Chat with Emil Sarkissian: Pioneering Customer Loyalty in the Digital AgeFIRESIDE CHAT
From Transactional to Personal: The Future of Customer EngagementDEEP DIVE WORKSHOP
Track 2: The Art of Loyalty
The Importance of Brand in Building Loyal Relationships In this track we’ll delve into the essence of brand identity and how it intertwines with loyalty. Learn how to create a distinct brand persona that resonates with your target audience, fosters emotional connections, and establishes a foundation for long-lasting customer relationships.
The Great Loyalty Debate: Points or No Points?INTERACTIVE
Annual Retailer-Only Dinner
Thursday, November 16
Track 3: Enabling Technology
How Tech Will Fuel the Loyalty Renaissance In this track we’ll explore the transformative impact of technology on loyalty initiatives. Discover how emerging technologies such as AI, machine learning, blockchain, IoT, and data analytics are reshaping the landscape of customer engagement, personalization, and the overall loyalty experience.
The Loyalty TechnologyROUNDTABLE
Loyalty’s biggest opportunity – Wallet as a Channel with VMS FIRESIDE CHAT
Track 4: The Age of Disintermediation
Reducing Friction in Customer Relationships In this track we’ll learn how new structural models, technologies, and program designs are disrupting legacy models in favor of inclusiveness, simplicity, and experiential rewards. Learn how to optimize rewards structures, communication strategies, and program rules to make it easier for customers to understand, engage with, and benefit from your loyalty initiatives.
The End is The Beginning – Outcomes Based MarketingDEEP DIVE WORKSHOP
Track 5: The Power of Cobranding
The Coming Renaissance in Cobranding Partnerships In this track we’ll explore the evolving landscape of cobranding and anticipate future trends. Discuss how emerging technologies, changing consumer behaviors, and market shifts will influence cobranding strategies. Gain insights into staying agile, adapting to new opportunities, and maintaining the vitality of your cobranding partnerships.