Schedule
June 15, 2022
18:30 | The Loyalty Leaders Party
An evening at Wrigley Field for a Cubs Game before the brightest minds in loyalty get together.
June 16, 2022
07:30 | Registration, breakfast, and networking
08:30 | Welcome remarks
David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
09:00 | Loyalty in 2022 – Let’s Take Stock
Moderated by David Feldman, Loyalty Summit Chair
- Brian Sumers, Editor-at-Large, Skift
- Scott McCartney, Former Travel Editor, Wall Street Journal
9:20 | 1-on-1 with Dave Canty – A Journey through Loyalty – Hotel, Airline, Retail, Housing
Moderated by Brian Sumers, Editor-at-Large, Skift
- David Canty, Head of Loyalty, Bilt Technologies
9:50 | Fireside Chat – Customer Experience and the Future of Loyalty
Moderated by David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
- Steve Arsenault, Industry Strategist, Acxiom
10:10 | Coffee and Tea break
10:30 | Changing Goals – Ensuring Customer Incentives are Relevant to Commercial Priorities
With crisis comes opportunity! In the “Before Times”, a zeitgeist pushed the mantra of only ‘rewarding our highest-spending customers’. Some even advocated ‘firing’ lower-spending customers.
Forward-thinking brands are taking the opportunity to improve the alignment of loyalty incentives and commercial priorities. What lessons can loyalty managers learn from rethinking the old approach?
Moderated by Jeff Foland, President & CEO, The Parking Spot
- Robin Korman, Principal, Korman Consulting, LLC
- Justin Cassey, Senior Director, Customer Lifetime Value & Marketing Automation, Albertsons
- Len Llaguno, Founder and Managing Partner, KYROS Insights
- Carolina Garibay, Manager, CRM & Loyalty Management, Air Canada
11:10 | Fireside Chat – Leveraging the Cruise Rebound to Drive Loyalty Program Engagement and Revenue
Among travel and vacation options, cruising was disproportionately impacted by COVID-19 restrictions. But in the past year, cruise bookings have rebounded in a big way, and consumers have regained their enthusiasm for setting sail. This makes cruise options particularly valuable as loyalty products, and a must-have travel reward for companies seeking to capitalize on the travel rebound. How effective can cruise inventory be at driving revenue and capturing travel spend for loyalty programs? And how can loyalty programs introduce cruise options into their travel rewards mix?
Moderated by David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
- Mark Wilson, Vice President of Product Strategy & Operations, Arrivia
11:30 | Meet the New Customer – Not the Same as the Old Customer
As travel returns – brands and loyalty programs have discovered that it isn’t as simple as welcoming back the “2019 Class of Top Loyalty Members”. Programs need to pivot their focus to a broader segment of potential and existing members.
How do loyalty programs adjust to cater to a broader active membership, and what are the commercial implications?
Moderated by Scott McCartney, Former Travel Editor, Wall Street Journal
- Matt Vaccarella, Senior Director, Loyalty Strategy, Radisson Hotels Americas
- Corbitt Burns, Director, Loyalty, Partnerships and Payment Products, Southwest Airlines
- Brad Anderson, Senior Director, Hilton Honors Strategy and Reward Products
- Brian Schreiber, Director, Loyalty, Porter Airlines
12:20 | Lunch and Networking
13:30 | Smart Partnerships – Leveraging Partnerships to Drive Growth
Strategic partnerships can help a loyalty program solve challenges, offer increased value to members, attract and access new customers, and gain insights that may not be available without the partner. Learn how smart partner strategies are more important than ever.
Moderated by David Slavick, Co-Founder and Partner, Ascendant Loyalty Marketing
- Bart Welch, CEO, Rocket Travel (aka Rocketmiles)
- Piotr Kozlowski, Vice President Consulting, Loyalty Solutions, Comarch
- Nik Laming, Director, Urban Leopard Ventures
- Steve Mathwig, Sr. Manager, Loyalty Program Engagement, Best Western Hotel Group
14:20 | A Value-Led Approach to Loyalty
Moderated by Scott McCartney, Former Travel Editor, Wall Street Journal
- Brad Macdonald, Vice President, Loyalty Strategy, Epsilon
- David Hanna, Director of Strategic Consulting, Epsilon
14:40 | Fireside Chat – Leveraging Purchase Intelligence to Grow Customer Loyalty
Moderated by David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
- Will Gould, Head of Travel Partner Sales, Cardlytics
15:00 | Coffee and Tea break
15:40 | Mileage Retailing: Driving immediate revenue and long term engagement through the sale of points & miles
Moderated by David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
- Rob MacLean, CEO and Founder, Points
- James Curry, Vice President, Product and Member Engagement, Emirates Skywards
16:00 | Brand Storytelling & Compelling Content – why your travel company should not be too offer based
Members and customers aren’t motivated by uninteresting transactional offers. Brands need to connect with customers compellingly to drive meaningful engagement and deliver returns on marketing investment.
Moderated by Bob Behrens, Former VP of Loyalty, Marriott
- Brandi Reiser, Sr. Manager, Loyalty Digital Innovation, Albertsons
- Will Pearl, Director, CRM & Digital, Air Canada
16:30 | Attracting a New Generation of Members into the Travel Loyalty Ecosystem
GenZ has profoundly impacted our society; the way companies employ them, the way they expect a brand to reward them.
Understanding them is critical to our industry to address their dreams, expectations, and worldview.
Moderated by Nik Laming, Director, Urban Leopard Loyalty, Ventures
- Denis Hure, CEO, Reward the World
- Tina Moore, Senior Director, Loyalty and Partnerships, Bilt Rewards
17:10 | Closing Remarks
David Feldman, Loyalty Summit Chair, Airline & Hotel Loyalty Expert
Event Concludes at 5:40pm
Speakers
David Feldman
Loyalty Summit Chair
Scott McCartney
Former Wall Street Journal Travel Editor
James Curry
Vice President, Product and Member Engagement, Emirates Skywards
Brian Sumers
Editor-at-Large, Skift
Brad Anderson
Senior Director, Hilton Honors Strategy and Reward Products
Corbitt Burns
Director, Loyalty, Partnerships and Payment Products at Southwest Airlines
Carolina Garibay
Manager, CRM & Loyalty Management, Air Canada
Jeff Foland
President & CEO, The Parking Spot
Matt Vaccarella
Senior Director, Loyalty Strategy – Radisson Hotels Americas
Robin Korman
Principal, Korman Consulting, LLC
Rob MacLean
CEO and Founder, Points
Brandi Reiser
Sr. Manager, Loyalty Digital Innovation, Albertsons
Mark Wilson
Mark Wilson, Vice President of Product Strategy & Operations, Arrivia
Tina Moore
Senior Director, Loyalty and Partnerships, Bilt Rewards
Brian Schreiber
Director, Loyalty, Porter Airlines
Will Gould
Head of Travel Partner Sales, Cardlytics
Justin Cassey
Senior Director, Customer Lifetime Value & Marketing Automation, Albertsons Companies
Steve Mathwig
Sr. Manager, Loyalty Program Engagement, BWH Hotel Group
Len Llaguno
Founder and Managing Partner – KYROS Insights
Bob Behrens
Moderator and Former VP of Loyalty at Marriott
David Slavick
Co-Founder and Partner, Ascendant Loyalty Marketing
Steve Allmen
President and Co-Founder at Loyalty & Co
Denis Huré
CEO, Reward the World
Bart Welch
CEO at Rocket Travel (aka Rocketmiles)
David Canty
Head of Loyalty at Bilt Technologies
Piotr Kozlowski
Vice President Consulting, Loyalty Solutions, Comarch
Steve Arsenault
Industry Strategist at Acxiom
Nik Laming
Director, Urban Leopard Loyalty – Ventures
…More to come!
Venue
Loyalty Summit Americas will take place at the fantastic Radisson Blu Aqua Hotel in Chicago, IL. .