How do you reimagine your loyalty strategy without breaking the bank? By shifting the paradigm. By Rick Ferguson We’re all familiar with the business concept of the strategic “pivot.” When your current strategy is failing to the extent that it becomes an existential threat to your business, … [Read more...] about Walking the Loyalty Tightrope
You Say You Want a Revolution
How the Beatles can help you reimagine customer loyalty By Rick Ferguson I’ve been a Beatlemaniac since I was ten years old. Outside of Disney show tunes, the Beatles were the first music I ever listened to and loved. Today, that love persists unabated. I have “Yellow Submarine” themed artwork … [Read more...] about You Say You Want a Revolution