Aaron is at the intersection of marketing, analytics, and tech, with a passion for building experiences that deepen customer loyalty. With 20+ years in hospitality and retail, he has had the privilege of leading exceptional teams for Disney, Starwood, Hilton, and Williams-Sonoma. Aaron’s expertise extends to membership programs, where he played pivotal roles in growing Starwood Preferred Guest globally, transforming Hilton Honors, and launching The Key Rewards loyalty and cobrand credit programs. His track record is one of delivering successful, omnichannel initiatives that drive sales growth and foster deeper customer engagement. He also advises startups and senior leaders on marketing strategy. Outside of work, Aaron enjoys traveling the globe (70+ countries), hitting new CrossFit records, and spending time with family.