Alejandro is a senior leader passionate about working with people and for the people, seeking to maximize their potential. During his professional life He had different executive roles with challenges of innovating, transforming and creating businesses. He has a proven track record of transforming and founding loyalty and customer engagement companies and strategies in different Latin American markets. Alejandro has been member of various boards of directors. He is a passionate about loyalty and customer engagement topics, which leads him to write columns related in different editorials.Alejandro is a believer in giving back part of what he has received in life, therefore he’s interested
in working as a mentor to people who seek to grow in their professional careers.