Alex is the Senior Director Business Development for adiClub, responsible for defining and driving the annual plan across the company as well as identifying and incubating new opportunities and partnerships in the adiClub framework.
adiClub is a membership program that unlocks the best of adidas and enables a unique brand experience for over 300M members.
He is with the Brand since 12 years, where he held various roles in Strategy and Category Management. Before that Alex gained valuable experiences in the automotive industry as well as in Strategy Consulting, advising in C-Suite projects in a wide variety of industries.