Allie leads Enterprise Loyalty for American Honda motors, where she partners with brand and product leaders to envision and activate personalization and loyalty experiences. She is a passionate practitioner of loyalty design with experience as a loyalty consultant as well as an in-brand loyalty leader. Prior to Honda, Allie was the loyalty practice lead in Merkle’s retail vertical. Prior to Merkle, Allison led the loyalty practice at Accenture Interactive and was a senior loyalty and CRM consulting leader at Epsilon. She also led Visa’s cobrand consulting group for three years working with merchant’s cobrand and loyalty strategies.