“Arturo is Global Director of Membership at adidas. Together with his team based in Herzogenaurach (Germany), he leads various key initiatives to drive continuous improvements in the adiClub members’ experience.
adiClub is a membership program that unlocks the best of adidas and enables a unique brand experience for over 300M members.
With two decades of experience in Digital marketing, Consumer engagement, Loyalty marketing, Digital product creation and operationalization, Arturo focuses now on leading the worldwide development of redemption in adiClub.”.