Bradley is the Vice President of Loyalty and CRM at PetSmart, North America’s leading pet specialty retailer. Along with his Phoenix based team, he runs Treats Rewards, an award-winning loyalty program that focuses on delivering value, access, and experiences to pet parents throughout their never-ending quest to do Anything for Pets. Bradley and his team are responsible for PetSmart’s Customer Relationship Management platform, which leverages data on over 60 million pet parents to power personalized and relevant communications across email, SMS, Push, in-store receipt, and direct mail. Bradley has twenty years of experience using data to better serve customers at PetSmart, Walgreens, Nike, and Coach. He is a pet parent to Blue Hudson, a Pembroke Welsh Corgi.