Brendan is Partners & Alliances Director for Experian Marketing Services. He brings over 20 years experience in loyalty marketing earned from both Client and supplier perspectives. Brendan has been a Chartered Loyalty Marketing Professional for over 8 years. His current role encompasses using consumer data, cross-channel media partnerships, and marketing campaign measurement capabilities for thousands of brands around the globe. Brendan enables brands to know more about their customers than ever before, reach them across channels and discover just how effective their marketing is.