Charlie founded and leads WPP’s loyalty and partnerships specialist agency, Mando-Connect. She and her team work closely with programmes who are looking to make a step change and sees data-fuelled partnerships and rewards as the key to unlocking a programmes’s full potential. She is also very passionate about developing actionable insight for the loyalty industry – she is the author of the “What Brits Want…” series of white papers on loyalty and promotions, an Editor at Large for the Wise Marketer, a member of the faculty of the Loyalty Academy and regularly contributes to loyalty press and podcasts.