Dom has been banging on about customer loyalty and CRM strategy for a long time. He is currently approaching the 10-year mark at Nectar, where he has worked in coalition partner management, new partner prospecting, and loyalty strategy development (which he describes as “the best job in the business”). Prior to this he spent 7 years as a loyalty and data insights specialist at boutique consultancy emnos (part of Payback). Even further back in time (20 years ago!) as Partnerships Manager at EDF Energy he launched them into the new Nectar coalition as their first utility partner. Straight after that he found time to take a year out from work to complete an MBA in Cape Town, whilst single-handedly rescuing the South African wine industry. Dom specialises in helping solve complex customer engagement challenges by putting the customer at the centre of the process and applying a clear structure to unlock creative (and sometimes counterintuitive) thinking. He also likes to stand up on stage and get people excited about the future, so let’s see how well he does today…