Loyalty Summit EMEA 2021

07:30 | Registration, breakfast, and networking

08:30 | Welcome remarks and presentations by our sponsors

David Feldman, Loyalty Summit Chair

09:00 | NextGen Loyalty  – What we have learned and how Loyalty is evolving

Where does the loyalty industry stand today; where were we heading pre-2020; and what direction are programs heading now?

Moderated by Harald Deprosse, Partner – Envolved & Former Managing Director – Miles & More

• May Haukedahl Wilson, VP Loyalty & Partnerships – Norwegian
• Katie Cox, Senior Director Loyalty, Europe – Marriott International
• Ben Lipsey, Deputy SVP Customer Loyalty, Flying Blue – Air France-KLM
• Isabelle Birem, Senior VP Loyalty – Accor
• Heather Laverne, Vice President, Loyalty & Enterprise Marketing for Europe, Middle East & Africa – Hilton

10:10 | Fireside chat – The New Strategy Toolkit for Loyalty Success

Moderated by David Feldman, Loyalty Summit Chair

• Marcus Puffer, Vice President Global Loyalty Strategy – IBS Software

10:35 | Coffee & Tea break

11:10 | Big Data and AI in Loyalty Marketing 

Learn how to streamline and personalize communications and offers based on real-time data insights across all marketing channels.

Moderated by Thorsten Spickenreuther, Loyalty Subject Matter Expert – McKinsey & Company

• Piotr Kozlowski, Vice President Consulting, Loyalty Solutions – Comarch
• Ed Brocklebank, Senior Solution Consultant – Bloomreach

12:00 | Lunch and networking

13:30 | Bundles of Benefits

How to creatively monetize the less-frequent customer

Moderated by David Glantz, Head of Presales & Marketing – Loyalty Partner Solutions

• James Curry, Head of Product & Member Engagement, Loyalty – Emirates
• Peter Gerstle, Head of Travel Products, Collinson

14:30 | Afternoon Tea break

Enjoy a refreshment break.

15:00 | Beyond the Traditional Partner

Exploring ways to partner beyond other airlines, hotels, and car rental companies. Travel providers need to get creative, expanding their marketing boundaries in order to survive in today’s loyalty world.

Moderated by Andreas Koch, Former Executive – Lufthansa Miles & More

• Kristin Møllerplass, Executive Advisor, Loyalty and Engagement – NoA Connect
• Ruth Finnis, VP Loyalty & Partnerships, Northern Europe – Accor
• Giuseppe Cuscunà, Directory Loyalty – Partnerships, Promotions & Rewards – Radisson Hotels
• Lindsay Heffey, Loyalty Manager Promotions, Partnerships & Rewards – Radisson Hotels
• Louise Marples, Vice President of EMEA & APAC Region – Points
• Paul Lacey, SVP & Regional General Manager Middle East & UK – Kognitiv Corporation

16:00 | Fireside chat – How SIXT Excites Customers and Turns them into Fans

Moderated by David Feldman, Loyalty Summit Chair

• James Adams, Chief Commercial Officer – SIXT

16:20 | Capture the Competition

Fighting for customers is fierce. Whether it’s the latest promotion, innovation, product or service, everyday customers are looking to try out something new, even after years of dedicated loyalty to their favorite brand.
Find out the ways you can capture new members to become loyal to you instead of your competitors.

Moderated by Iain Pringle, Managing Partner – New World Loyalty

• Rob Burgess, Editor – Head for Points
• Oliver Ross, Customer Experience & Loyalty strategist; formerly Network Rail, Flybe, IAG. Soon to join Hilton as Interim Director; Loyalty & Partnerships EMEA
• James Adams, Chief Commercial Officer – SIXT
• Pete Howroyd, CEO – Swapi

17:15 | Closing remarks

Host: David Feldman, Loyalty Summit Chair

18:00 | Loyalty Leaders Party

19:30 | Event Concludes

Speakers