I am an experienced, forward-looking sales leader with a history of transforming organizations to exceed profit goals, specializing in the repurpose of products for new markets.
My roles as a sales & loyalty marketing executive have garnered a career with diverse industry experience selling into Fortune 500 leaders in highly competitive environments.
A founder of 3 companies interspersed with being a sales leader in 4 others, including one I helped to take public over the course of my career, I have a strategic playbook to help companies accomplish their revenue goals. My passion is leveraging my talents and unlimited zeal to help Brands repurpose existing content and products to generate profitable topline growth in creative ways.
In graduate school at the University of Miami, I discovered my passion for developing new revenue streams for existing content by helping James A. Michener realize his dream of a board game based on his 35 novels. From there, I developed and sold a line of Nintendo Game Boy products into the educational market, represented and licensed dozens of video game brands to bundle with computer hardware manufacturers, and over the last decade have focused on selling B2B SaaS digital rewards & loyalty platforms developing incentive and loyalty programs that have reduced churn up to 46% for global clients across Hospitality, Financial Services, Lottery and Gaming, Technology, Entertainment and Retail. And currently selling promotions technology that drives customer engagement, increased AOV and fast ROI.
I volunteer as a mentor, promoting more women into sales and leadership positions, as Shirley Chisholm said “if they don’t give you a seat at the table, pull up a folding chair.”
A devoted mother of two, avid home cook & passionate traveler, I give back by serving on the Boards of Directors for the ADL Santa Barbara/Tri-Counties ADL.org, and the Artists Advocacy Foundation https://artistadvocacyfoundation.org/
In sum, I’m a collaborative and nimble leader with considerable experience licensing content, software & loyalty solutions to brand partners.
Self-starter with a passion for media/entertainment and promotions technology. Experienced in customer acquisition & management, contract negotiations, business development, technology, studying metrics/analytics and how they garner more sales, as a human imperative to grow learn evolve challenge survive and thrive.
My guiding principle is “Be kind whenever possible. It is always possible.” Dalai Lama