Jürgen is responsible for the further international expansion and development of new markets at PAYBACK. PAYBACK launched more than 20 years ago the loyalty coalition in Germany with currently 31 million active members and nowadays operates loyalty coalition programs in 5 markets (Germany, Poland, Mexico, Italy and Austria) and stand-alone programs in additional 6 markets.
Jürgen has 15+ years extensive experience in leading global loyalty programs, digital product launches and program innovations. During his career Jürgen got to know the loyalty coalition business from every angle. His passion is the implementation and development of data-driven business models by leveraging a vast business and IT acumen with a customer-centric mindset.