LA Agenda

THE LOYALTY RENAISSANCE IS UNDERWAY. CAN YOU AFFORD TO MISS IT?

We’ll continue to add details as we confirm speakers and topics for Loyalty Summit CXM Los Angeles. You’re also welcome to explore our agenda for the Zurich summit held in March 2023. We’ll see you in L.A.!

Wednesday, November 15

Track 1: The Business of Loyalty

Moving Loyalty into the C-Suite In this track, we’ll explore how loyalty programs are evolving beyond marketing tools to become integral components of your overall business strategy. Learn from industry leaders about aligning loyalty initiatives with corporate goals, securing executive buy-in, and measuring the bottom-line impact of loyalty programs on revenue, customer retention, and brand equity.

Track 2: The Art of Loyalty

The Importance of Brand in Building Loyal Relationships In this track we’ll delve into the essence of brand identity and how it intertwines with loyalty. Learn how to create a distinct brand persona that resonates with your target audience, fosters emotional connections, and establishes a foundation for long-lasting customer relationships.

Thursday, November 16

Track 3: Enabling Technology

How Tech Will Fuel the Loyalty Renaissance In this track we’ll explore the transformative impact of technology on loyalty initiatives. Discover how emerging technologies such as AI, machine learning, blockchain, IoT, and data analytics are reshaping the landscape of customer engagement, personalization, and the overall loyalty experience.

Track 4: The Age of Disintermediation

Reducing Friction in Customer Relationships In this track we’ll learn how new structural models, technologies, and program designs are disrupting legacy models in favor of inclusiveness, simplicity, and experiential rewards. Learn how to optimize rewards structures, communication strategies, and program rules to make it easier for customers to understand, engage with, and benefit from your loyalty initiatives.

Track 5: The Power of Cobranding

The Coming Renaissance in Cobranding Partnerships In this track we’ll explore the evolving landscape of cobranding and anticipate future trends. Discuss how emerging technologies, changing consumer behaviors, and market shifts will influence cobranding strategies. Gain insights into staying agile, adapting to new opportunities, and maintaining the vitality of your cobranding partnerships.