Matt Nitowski is a strategic marketing and brand development executive focused on unlocking the potential of brands consumer relationships. He has 20 years of experience in developing and growing beloved global brands with millions of fans worldwide in the entertainment, retail, and consumer products industries. His leadership experience spans loyalty and lifecycle management, brand strategy and development, and insights and analytics.
A keen focus throughout his career has been engaging audiences, energizing consumers, and building passionate fandoms. He has always been focused on putting consumers at the center of decision making and ensuring that brands are aligned to the wants and needs of its consumers. He has experience in insights and analytics, designing and launching loyalty programs, building CRM lifecycle management programs, and growing global brand health.
Matt is passionate about the intersection of technology and consumer demand creation – particularly how companies can harness machine learning and generative AI to accelerate adoption, enhance the consumer experience, and deepen relationships with its customers.