Nick’s passion for driving business growth through data-led decisions began at the start of his career when online research solutions were first beginning to take prevalence in the marketing and insight world. After running his own company in London for a number of years and learning the real world impact of data driven marketing strategies, he moved to Australia to run an account management team for a research firm, whilst providing marketing consultancy for a startup. Having now returned to the UK, he heads up the Agencies team at YouGov who support Loyalty, Media, Creative & PR agencies by providing zero & first party data to fuel brand insight. You can often find him on webinars, podcasts, conferences, or simply trying to convince his two young children to get dressed each morning.