Niduk is a senior executive and entrepreneur with global leadership experience spanning over 12 countries. She is a Co-Founder of VMS, a professional services and digital martech studio innovating and advancing real-time mobile marketing solutions. She leads all strategic projects and oversees operations for the business. Over the past decade, she has been focused on driving engagement, loyalty and recurring revenue for clients in enterprises such as AT&T to nonprofits like Amnesty International.
She has also been a lecturer in the business schools at universities such as Middlesex University (UK), McMaster University, University of Toronto and Sheridan College (Canada).
Niduk continues to serve as an advisor to global philanthropic funds and also as a board member within some cherished, small grassroots charities. Earning the Max Rotman Humanitarian Award, Niduk was also recognized as a community influencer for visible minorities and women by the Canadian Armed Forces.
Niduk holds a Bachelor of Arts specializing in Industrial Relations from McMaster University. She continued further academic work in worker’s rights, economics and law, at the London School of Economics and Political Science earning a Masters in (Economics) International Management and a Masters in Research Methodology and Statistics at Middlesex University while pursuing her doctoral research. She has lectured at universities both in a full time and part time capacity over the years at universities in the UK, EU and Canada. Her teaching over the past 9 years has focused on race, bias and cultural awareness of emerging journalists. She has published and presented at numerous conferences.