Phil Rubin is a global leader in strategic customer marketing and loyalty, and an entrepreneur who has grown and led businesses for more than 25 years. He is currently the founder and principal of Grey Space Matters, an innovation and growth advisory that works with emerging technology companies, investors and large enterprise clients in a variety of roles, all designed to drive profitable growth.
Prior to founding GSM, he led Global Insights, Strategic Partnerships, Global Enterprise Business Development and Client Growth for Bond, a Toronto-based firm focused on connecting brands and people to drive profitable growth.
Phil joined Bond in February 2020 when the company acquired rDialogue, the firm he founded in 2006. rDialogue, a leading independent customer loyalty firm, worked with blue-chip global clients including Activision, Adidas, Allergan, American Express, Boehringer Ingelheim, Brooks Brothers, Citigroup, Disney, Estee Lauder, Kimpton Hotels & Restaurants (now IHG), Mandarin Oriental Hotel Group, Nike, Nordstrom, PGA of America, Panera, Pittsburgh Steelers, sweetgreen, UPS and Williams-Sonoma.
Phil is recognized as an industry thought leader and sought-after keynote speaker for events across North America, Europe and Asia. He is a charter Certified Loyalty Marketing Professional (CLMP) and is a Board of Regents member of The Loyalty Academy.
Phil’s career started in Macy’s Executive Training Program and included roles at Midway Airlines and GTE Wireless (now Verizon). He earned an M.B.A. with a concentration in marketing and strategy from the A. B. Freeman School at Tulane University and a B.S. in Finance from L.S.U.