Rick Ferguson is a globally recognized expert in the theory and practice of loyalty marketing with appearances in the New York Times, Wall Street Journal, Advertising Age, Fast Company, the Globe & Mail Canada, the Guardian UK, the Financial Times India, MSNBC, and the Fox Business Channel. He has delivered keynote speeches on marketing principles and best practices on six continents. He lives in Atlanta, GA with his wife Allison, son Ian, and cats Ziggy Stardust Ferguson and Zelda Fitzgerald Ferguson.