Rik Luttmer (1978, Netherlands) is considered a known figure within the European market for loyalty and relational strategies. In his 20 years as a loyalty marketing consultant he has guided and inspired corporations in B2C and B2B markets, as well pharma, unions and charities. His ‘brand list’, include names like Unilever, DHL, Volkswagen, Heineken, Accor, and Amnesty International.
For a decade, Rik steered a leading loyalty agency in the Benelux region, a role he left in 2022 to establish Loyalty Chiefs. This independent agency focuses on providing strategic guidance, tactical concepts, decisive research, and hands-on training in loyalty marketing. As a principal knowledge partner of IMA Europe, Loyalty Chiefs regularly conducts and disseminates research on the European incentive market, reinforcing its commitment to advancing the industry’s understanding and practices.