Mr. Chade is Dotz co-founder and Chief Executive Officer since 2000 and serves as a member of the board of directors.
Dotz is an omnichannel engagement platform, B2B2C, which integrates millions of consumers and business partners. It is based on 3 pillars:
• Coalition Loyalty: presence in daily consumption journey, essential for customer acquisition and data collection • SuperApp: pillar where Dotz promotes customers’ digtalization through marketing affiliate platform (GDO) and Super App • TechFin:f front that allows highest ARPU through financial solution offer, mainly credit.
Dotz has become a true and complete ecosystem, already fully operational and with a unique business model of Negative CAC and Serial Monetization – an undeniable competitive advantage.
Mr Chade was twice awarded Entrepreneur of the Year – by Ibest and Endeavor-Você S.A, becoming one of the most important executives in the sector of loyalty program companies in Brazil, being nominated as president of the Brazilian Association of Loyalty Companies (Associação Brasileira de Empresas de Fidelização – ABEMF), and speaker at the world’s most important conferences.
Mr Chade is also the founder of the Foundation “Instituto Superação”, which aims to make a difference in the lives of children and adolescents in the public school system, through education and sport.
Mr. Chade started his career as a small entrepreneur, then had experience in consulting companies – Accenture and A.T. Kearney, prior to founding Dotz. He holds a degree in business administration from ESPM and is a member of the YPO organization. .