Creator of brand love and loyalty through thoughtful, data-driven, personalized customer experiences. I design and cultivate loyalty initiatives for global lifestyle brands taking members along a curated journey of delightful touchpoints, creating customers for life.
I champion a customer-centric approach integrating the culture of loyalty into marketing, operations, and development, to carve out value-driven, unique brand experiences.
I thrive on creating community both within membership groups and within business teams. Making people feel included, special and part of something larger is extremely important. Loyalty is my thing; driving value to the business through listening to and advocating for all things customer.
I am passionate about experiential loyalty and customer engagement. Endlessly curious about the supporting technology, data, and shifting attitudes toward customer capitalism.