Tom is a Customer Engagement expert and Loyalty Strategist. Tom has 15+ years experience working at the forefront of the loyalty industry. He brings expert knowledge in all forms of customer loyalty including Financial Services, Retail, Hospitality, Travel, Fashion, Luxury and FMCG sectors. Tom’s experience covers the latest trends in loyalty including Generative AI, “Paid-for loyalty”, Web3, real-time data analytics, blockchain and emotional/experiential loyalty techniques. Tom also runs The Loyalty People, a strategic consultancy with a laser focus on Loyalty, CRM and Customer Engagement, who also offer the professional training course, Loyalty Programs: The Complete MasterclassTM, the most comprehensive and future-forward training course available for the loyalty sector. The Loyalty People are also the fastest growing global community of loyalty professionals.