By Rick Ferguson For a loyalty marketer, sports fan marketing represents both a compelling opportunity and a unique challenge. On the one hand, engaging with sports fans is easy; sports fandom is a core identity for millions of Americans. Sports scores are the first thing they check in the … [Read more...] about Five Takeaways with: Douglas Glazer
GDPR: Impunity vs Accountability
In the battle to protect consumer privacy, we have not yet begun to fight In May of 2018, the European Union implemented the General Data Protection Regulation (GDPR), a set of regulations designed to protect consumer privacy from exploitation by Big Data tech firms. Six years later, has GDPR … [Read more...] about GDPR: Impunity vs Accountability
The Art of Loyalty Marketing Flow
What can the travel and retail industries can learn from each other? A lot By Rick Ferguson Artists, athletes, and software engineers all describe the state of “flow” they enter while performing: That nearly meditative state in which all extraneous distraction is shut out. For the solitary … [Read more...] about The Art of Loyalty Marketing Flow
Walking the Loyalty Tightrope
How do you reimagine your loyalty strategy without breaking the bank? By shifting the paradigm. By Rick Ferguson We’re all familiar with the business concept of the strategic “pivot.” When your current strategy is failing to the extent that it becomes an existential threat to your business, … [Read more...] about Walking the Loyalty Tightrope
You Say You Want a Revolution
How the Beatles can help you reimagine customer loyalty By Rick Ferguson I’ve been a Beatlemaniac since I was ten years old. Outside of Disney show tunes, the Beatles were the first music I ever listened to and loved. Today, that love persists unabated. I have “Yellow Submarine” themed artwork … [Read more...] about You Say You Want a Revolution