Loyalty Summit Online: CRM & Loyalty

Loyalty Summit Online: CRM & Loyalty

A Collaboration with The Wise Marketer

Event begins at 11:30 AM on August 17. All times in Eastern Standard Time (EST), and sessions/speakers are subject to change.

11:30 AM | Welcome Remarks

11:40 AM | Blending Best Practices: What can CRM for the Travel and Retail Sectors Learn from Each Other to Rise Back Up

Travel and Retail sectors were both faced with pandemic-related challenges but in different ways.  With recovery rising up, what can these two hard-hit sectors learn from each other when it comes to CRM best practices that will allow them to rise back up to delivering upon the new demands and desires of their customers.  This session features experts from both Travel and Retail sectors to offer their perspective on what’s quintessential for each respective to maintain and where opportunity may be to learn from the other.

12:25 PM | Fireside Chat

12:50 PM | Fireside Chat: Keeping loyalty programs relevant as travel recovers

Travel may be in recovery but the resurgence of the Delta variant may impact the rate at which it rebounds. Loyalty programs need to continue to react and respond in this ever-changing environment if they are to remain relevant and ensure member engagement. CMO of Points, Danielle Brown, shares four ways they can innovate right now to aid post-pandemic recovery 

1:30 PM | Fireside Chat

2:00 PM | Fireside Chat

2:30 PM | Closing Remarks

2:40 PM | Event Concludes

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