Take part in our next Loyalty Summit event from the convenience of your home or office.
A New Direction for FFP’s – May 11
Co-Brand – May 25
AI, VR and High Tech – June 17
CRM & Loyalty – August 17
Loyalty Summit Online is a must-attend virtual event. You will not want to miss our impressive line-up of speakers and presenters.
Loyalty Summit Online: A New Direction for FFP’s
A Collaboration with The Wise Marketer
Event begins at 11:00 AM on May 11. All times in Eastern Standard Time (EST), and sessions/speakers are subject to change.
11:00 AM | Welcome Remarks
David Feldman
Loyalty Summit Chair
Bill Hanifin
The Wise Marketer
11:30 AM | What Do Flyers Want?
The traveling public believes it should be able to pick up with the airlines where it left off pre-pandemic. There’s been shared sacrifice by consumers and business during the pandemic and it seems to be in our human nature to adopt the “not my fault” point of view, resulting in limited sympathy for the financial plight of the airlines. Most travelers expect to retain their mileage balances, tier status, and the attendant privileges in-tact as they begin to travel again. This is especially true for business travelers. Join us for a fast-paced discussion of what the future will for business and leisure travelers and what they expect from their frequent flyer programs.
David Feldman
Loyalty Summit Chair
Marshall Jackson
Contributor, BoardingArea
Michael Covey
United Airlines Managing Director, MileagePlus Premier Programs
Iain Pringle
Director UK, New World Loyalty & Former Head of Strategy, Avios
12:45 PM | FFP and loyalty payments: Pay with points, the future of FFP and loyalty?
David Feldman
Loyalty Summit Chair
Jonathan Silver
CEO, Engage People
2:00 PM | The Evolution of Mileage Redemption
Most travelers join Frequent Flyer Programs to redeem miles for travel. The aspirational value of travel rewards creates the highest-rated perceived value among all loyalty currencies. As air travel recovers, reward redemptions will increase sharply. Will there be enough rewards seating available from cash-starved airlines to meet FFP member demand? How will loyalty managers balance the need to satisfy FFP members with their own financial needs? What tactics to manage financial liability will have the most impact? Will airlines turn towards charitable options, “same as cash” and point-exchange options, or find other solutions? How should the industry view these options, and what will work best for the airlines?
Bill Hanifin
Session Moderator, CEO & Managing Editor – The Wise Marketer
Kenneth Purcell
Founder & CEO – iSeatz
Thom Kozik
CEO at PreEmptive Technologies Corp., and Former VP/Loyalty, Marriott Rewards
Daniel Kornitzer
Chief Business Development Officer, Paysafe Group
2:50 PM | Closing Remarks
3:00 PM | Virtual Cocktail Hour
4:00 PM | Event Concludes
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